When it comes to attending industry conferences and exhibitions, making sure that you network and successfully market your business is essential. Focusing on meeting potential clients is one of the most important parts of any business function, so following our five top tips for improving your chances of networking success will serve you well.
Take along some merchandise
When it comes to networking events, the old saying of ‘people love a good freebie’ rings true. Focusing on a well-designed, branded image will help colleagues to remember you and to connect with your business on a deeper level than just adding you to LinkedIn, so get creative and offer something truly unique. Whether that’s a quirky business card or a free USB stick, there are lots of ways to ensure that your brand is remembered.
Build a networking list
Before you attend any networking event, you should take time out to check the list of attendees. Developing a networking list will allow you to work out who you want to connect with and what you want to say to them before you set off. Targeting key influences will allow you to meet your business objectives, so planning in advance will give you the confidence you need to impress.
Look the part
In our image-obsessed world, it’s important to look the part at your networking event, so take time out to plan an outfit that works for you. Your look should not only reflect your personality but the personality of your business brand. That is to say, if your business is relaxed and easy-going, you should avoid wearing a generic suit and tie and opt for something more casual. Pairing your outfit with one of the custom designed conference badges offered at Imagin Badges is the best way to stand out.
Come with a colleague
Even the most talkative of business professionals can run out of things to say, so bringing a colleague or pairing up with an individual in a similar field is the best way to maximise your exposure. Not only will you be able to play off of each other’s skills, but you’ll have more to talk about and will reduce the chances of the dreaded awkward silence.
Always follow up
The most important part of a networking event is the follow-up. The whole point of networking events is to make new contacts and find new potential customers, so use an online template to send a follow-up email quickly after the event. That way, you’ll be remembered, and you’ll be able to discuss business when you both have a clear schedule.
Using professional networking websites such as LinkedIn and arranging follow-up calls can also be beneficial if you want to stay in touch with your new industry contacts. By showing you’re interested and opening a dialogue, you will be well-placed to convert your new contacts into customers.
However you choose to network at your next event or conference, make sure you plan ahead and follow the tips we have offered on this website to improve your chances of business success.