Category Archives: Blog

Why Name Badges are Important in the Retail Industry

retail name badges

When working in retail, wearing a name badge, you might think, has a very simple purpose: it lets customers know what your name is. However, the benefits of that little badge can reach much further than simply enabling a customer to refer to you by name. Below, we look closer at why your retail business can reap surprisingly large returns when all of its staff – not just the customer-facing ones – put on name badges.

 

They can give the customer strictly the information that they need

Pin-on badges ordered inexpensively from our stock at Imagin Products are small, which limits how much can be displayed on them. However, this is ultimately a blessing; it means that you can use them to display only the information that the customer needs to know, without distracting them with other, irrelevant details. Even just having your first name on your badge can suffice – there’s less need to accommodate the company’s branding, as the customer is already in your retail store and, therefore, should already be familiar with that.

 

They can help to promote your company’s brand and reputation

Despite what we’ve just said, staff badges can obviously provide a great opportunity to extend your firm’s visual branding. This, in turn, can more firmly imprint it into the minds of your customers. However, these badges can also promote your firm in more subtle ways that you might not previously have thought of. If, for example, you arrange to have the badges always shown on a particular side of an employee’s uniform, this can subliminally boost your company’s reputation for tidiness and attention to detail.

 

They can particularly better communicate your workers’ personalities

Once you start thinking about it, the possibilities for articulating your employees’ preferences and personalities through their name badges are pretty vast. Let’s assume, for example, that they run a bookshop; each badge could, therefore, say what each worker’s favourite book is. Alternatively, if they work for a tech retailer, each badge could specify what smartphone the employee is currently using. Nonetheless, you might want to rein in such a quirky approach if your shop calls for a more serious and formal atmosphere.

 

They can make workers feel more invested in the company

These staff badges can help not only customers, but also the people who actually wear the badges. When everyone throughout the company – not just the customer-facing staff, but also the managers who rarely come into face-to-face contact with customers – wear name badges of the same design, everyone can feel more like “part of the team”. As a result, staff at all levels can feel more driven to improve the company.

 

They can encourage a more friendly atmosphere

As long term readers of this blog will know, we have previously gone into detail about why name badges can have this wonderful effect. And a more friendly atmosphere helps everyone connected with the company. The staff enjoy their jobs more, which leads them to be especially pleasant in their interactions with customers, who will go away impressed.

7 Customer Service Tips For 2016

Providing great customer service is the kind of thing that all businesses obviously want to do, but it can remain surprisingly elusive. It can be a real “easy once you know how” thing, which is why we’ve decided to compile several tips for getting it right. And, in case you’re wondering, yes, we have thrown in a special mention for personalised badges…

Be available 24/7 for the customer

In a world where we are probably more connected than we ever have been, especially thanks to social media, being there for the customer at literally any time can be much easier than you might initially think. Jack Mitchell, author of the customer service advice tome Hug Your Customer, has particularly hailed the usefulness of 24/7 customer service.

Reassure customers by openly displaying name badges

As we highlighted back in January, giving your employees staff badges to wear when dealing face-to-face with customers can help cultivate a more warm and friendly environment. That’s beneficial for everyone at the business, both employees and customers. At Imagin Products, we can help you along the way by supplying easily personalised badges.

Build strong personal relationships with your customers

Jack Mitchell provides a further gem of advice when he explains: “At the heart of every customer transaction is a personal relationship built on trust and on truly knowing the customer.” If you grow to know a customer to the extent that you know their pet’s name and their own nickname, that could prove a strong grounding for good customer retention.

Make customer retention an especially high priority

Did you know that it’s six to seven times more expensive to win a new customer than it is to keep an existing one? That little statistic comes from ThinkJar, and explains why improving your customer retention can also boost your return on investment.

Make sure your call centre service is up to scratch

Research cited in the TimeTrade State of Retail 2016 report has found that 51% of customers believed that, in terms of customer service, the call centre was the worst-performing channel. So, that could be an especially suitable area of customer service to work on.

However, you could also reduce strain on the call centre…

One way of helping to improve the customer service delivered through a call centre is by lowering the strain on that facility. You could do this by proactively reaching out to customers through other channels, like social media. By taking more customer attention away from the call centre, you could relieve frustration in its staff.

One last “simple axiom” from a leader in marketing…

 Kathryn Minckler, founder and chairman of the Luxury Marketing Council of Connecticut-Hudson Valley, has revealed a customer service tip passed down through generations of her family: “tell people what you’re going to do; do what you told them that you were going to do; and, finally, tell them that you did what you told them you were going to do.”

The Importance of the Photo ID Badge

Photo ID Card

It’s easy to get a photo ID badge, complete with not only your name and photo, but also your company’s name and branding, from us at Imagin Products. However, you might be wondering why you should order photo ID badges for your organisation’s staff. What merits do such badges have over other staff badges lacking photo ID? Well, for a start, the following…

A greater sense of a consistent, close-knit community

As the security advice site The Badge Guys explains, a workplace can have a stronger sense of community when photo ID badges are worn by staff. This is not least because the badges can increase the familiarity of workers to other staff, therefore making the workers feel more comfortable about approaching each other.

And, indeed, with all of you working for the same organisation, which will ultimately have one overriding mission which all staff are required to pursue, why shouldn’t the staff show their uniformity visually as well as mentally? Photo ID badges can also bolster confidence about the organisation’s security – as, should a worker come across someone on the premises not wearing a photo ID badge, they could more confidently approach this person and ask why they are there.

Allows for different tiers of access

Various institutions can keep information that is so sensitive, they want only very particular members or levels of their staff to have access to it. Hospitals and government buildings are workplaces where this kind of security system is imperative. Thankfully, photo ID cards are inexpensive to distribute for ensuring such security. With photo ID cards, only particular people can gain access to particular rooms – and here are more details about why…

A highly effective weapon against fraud

Some organisations keep confidential or sensitive information that only certain employees are permitted access to. For these organisations, the possibility of someone getting their hands on one of these workers’ security ID badges before using it to gain access to this information simply cannot be contemplated. But couldn’t these staff badges easily be copied? Probably. But there’s one good reason why even making a realistic copy of a badge could remain pointless…

Copies of regular badges, even personalised badges, could be easily used because the cardholder’s name could be the sole differentiating detail. However, a copied photo ID badge can be ineffective because it could be very easy for other people in the workplace to notice if the face on the card and the face of the person carrying the card do not match. Therefore, theft levels can remain at a bare minimum when photo ID badges are widely used by personnel.

Lots of options enabling highly personalised badges

When you turn to us at Imagin Products for your photo ID badges, you can delight in choosing from a broad range of customisation options. Would you prefer double or single sided print? An attached lanyard, clip/strap or badge reel? Or maybe even just badges without any kind of holder? We can cater for all of these preferences and more.

5 Ways to Build Your Brand Presence

laptop

 

It’s a marketer’s dream for their brand to be on everyone’s lips for the quality of its goods and services. However, to really make your brand stand out from the crowd, you need a more clever and careful strategy than simply and indiscriminately placing as much advertising as you can. Keep on reading for some expert-approved tips.

Work to boost the visibility of your brand

A wise start to a brand building campaign is what business coach Sharon Michael advises: believing in the mantra “out of sight and out of mind”. You can’t expect your target customers to head your way if they aren’t even aware that your business is active! However, don’t be careless with your advertising; you can reap an especially good return on your investment when you turn to a targeted online advertising service like Google AdWords.

Exceed your customers’ expectations

Still, no matter how visible your brand becomes, you can’t expect many customers to keep turning to your company again and again if its products or services are lacking. To a certain extent, you can’t even expect to attract too many first-time customers – as, once you start slacking, word could all too quickly spread. Also consider that your company’s offer extends to material it isn’t literally selling, such as its website copy that openly pledges to be useful and informative. Now, that actually leads us nicely onto our next point…

Write a consistently useful and high quality blog

Building a successful brand can be a matter of personality; it can take knowing, liking and trusting you as a person for someone to want to buy products or services from your company. You can more easily bring someone round to this way of thinking by informing, entertaining and educating them through a blog on your firm’s website. Make sure that you post to it regularly – it’s the “out of sight and out of mind” principle again – and keep the information on it well-written and genuinely useful to your target market.

Position yourself as an expert

This rather follows on from the previous point. A prominently-displayed blog is, indeed, a great vessel for portraying yourself as an expert on a specialist subject. After all, you can easily trust a brand when there’s an acclaimed expert behind it: just think of the magic touch of such revered business figures as Bill Gates, Steve Jobs and Richard Branson. But, of course, make sure that whatever subject you choose to extensively blog about is both relevant to your target customers and something that you are passionate about.

Display the same logo across your marketing materials

Many of the world’s most famous logos, such as Apple’s bitten fruit symbol and the McDonald’s ‘M’, have reached that point through frequent and consistent use across a range of products and materials. You should heed the lesson here and stick to the same logo across promotional materials including your firm’s website, blog, newsletters and more. We at Imagin Products can particularly help you with putting that logo on your staff badges.

Which Badge Fixing is Right for You?

badge

Key to the appeal of purchasing badges from us at Imagin Products is the broad range of customisation options. These options extend to how the badges can actually be fixed to clothing. Badge fixings aren’t a minor point of consideration – so, which of the fixings that we offer should you opt for? Here is some advice to help you to decide.

Standard pin

As we provide standard pins on our badges at no extra charge, they could be especially attractive for the very budget-conscious. Furthermore, in this instance, cheap doesn’t mean poor quality; thanks to the strong adhesive hold of our pin-on badges, you shouldn’t have to fear them inadvertently falling off.

Magnet

The most popular badge fixing here at Imagin Products, we reckon that this is largely because they avert the necessity of nuisance pin holes and clip marks on clothing. Plus, they are as strong in their attachment as you would expect from magnets, while the magnetic strips don’t visually distract from the badge’s overall outer appearance.

Combination clip

A combination clip is so-called as it includes both clip and pin attachments. This makes a combination clip highly versatile; it can be effectively used on many different types of clothes and overalls. Also, it has the benefits of both a clip attachment and a pin attachment; you don’t have to make trade-offs by settling for just one or the other.

Rotating/locking combination clip

This is basically a more feature-rich version of the above-mentioned combination clip, in that it comes with the same attachments, but additionally can be rotated 360 degrees while attached. “Feature-rich” doesn’t strictly equal “better” in all instances, however – as this clip is, perhaps unsurprisingly, more expensive than the basic combination clip.

Lanyard

A lanyard has unique promotional advantages compared to other badge fixings. It is, for example, physically more prominent than other fixings – to the extent that it can be easily noticed by other people, such as potential clients at conferences. And anyone who notices your lanyard is more likely to notice the information on the attached card.

Badge reel

If you already have a card holder, you might most favour a badge reel as your badge fixing. That’s because each badge reel that we offer – and we do offer badge reels separately, as well as in combination with closed and open faced holders – comes with a retractable cord that can be attached to a card holder.

How to Look Professional While Attending Conferences in 2016

professional woman

 

You have probably already been busy noting down dates for various corporate conferences set to take place in 2016. Many of those conferences could, however, still be weeks or even months away – and you should take advantage of this by thoroughly preparing for them. Your attire for the events certainly shouldn’t go overlooked here; here are some of our tips for how you can project the desired professional image at each conference that you attend.

What do you think you will be expected to wear?

This is a worthwhile question to ask yourself before you start planning any part of your wardrobe. After all, it’s possible that a particular event you are planning to attend already has specific guidelines for dress. Furthermore, what clothes you should don will likely differ depending on whether you will be presenting or merely watching and networking at the event. However, once you have taken all of these factors into account, you can start thinking about how to insert a bit more individuality into your appearance.

Female speakers – opt for clothes that accentuate your curves

Are you a woman who will be speaking on stage at the event? You have to consider that, with so many eyes on you, you will want to look in a way that is clearly visible to everyone in the room, from the front row to the back row. You will also want to look good if you are captured by up-close live video – but, crucially, still subtle and respectable, not garish.

Forbes lifestyle writer Kristina Moore has previously advised, for conference wear, “clothing that enhances or creates an hourglass shape to avoid your body frame looking like a solid block.” She has also recommended “colours, prints, and designs that make you stand out appropriately and do not clash with the stage backdrop”.

Avoid going overboard with the accessories

There are particular accessories that could not only prove of great practical use at the conference, but also actually help in portraying the sought-after professional image; an Apple Watch with a non-distracting watch face, perhaps, or carefully-placed pin-on badges indicating the business or industry that you represent. However, as a general rule, you should keep accessories to a minimum, and avoid anything that looks too informal, like nose piercings or eyebrow piercings. Any jewellery that you wear should be subtle in look. And, of course, we at Imagin Products can supply subdued but attractive personalised badges.

Putting a Name to the Face: How Badges Provide a Friendly Atmosphere

It’s in the interests of everyone involved with your business – management, employees and customers – for you to cultivate a warm and friendly environment for them all. This kind of environment can boost everyone’s enjoyment and, as a result, turn more potential customers into paying customers. But you may have underestimated how much name badges can help in creating the right atmosphere.

Put yourself in a customer’s shoes…

If you walked into a retail outlet that you’d never previously visited and, straight away, were approached by a smiling employee asking if you required any assistance, it would certainly give you a positive first impression. We all like to feel special and welcomed. Furthermore, judging by research, you could perceive that worker as especially friendly if you caught sight of a name badge on their uniform…

Research conducted across a number of years by Shopper Anonymous has revealed the surprisingly large difference that name badges can make to the staff-customer relationship in the retail and hospitality fields. The most fundamental and startling statistic unearthed with this research – which took account of 116,000 mystery shopper reports – is that, when a variety of companies introduced such badges for all of their workers, customer satisfaction ratings were boosted by a bumper 12%.

Some eye-opening revelations from intriguing research

Why such a big difference? It seems that, quite simply, many customers really appreciate knowing who is serving them. Many mystery shoppers in this study were eager to see name badges to better enable them to identify staff if they weren’t wearing uniform. Customers are bound to approach staff more often if they can actually distinguish them from other customers.

However, it looks like even staff who routinely wear uniform could benefit from putting on name badges. That’s because the mystery shoppers also reported placing greater trust in staff sporting such badges. A relationship more strongly based on trust should naturally be friendlier, too.

These are great reasons to invest in staff badges…

… and, even if you run a relatively large business, you shouldn’t overly fret about the cost of buying such badges, should you turn to us at Imagin Badges. We offer photo ID badges, for example, from as low as £1.45 each. Our generous bulk discounts mean that those badges can pay for themselves much sooner than you might expect.

The pros and cons of brushed gold

Gold, it seems, has many positive connotations. It’s a precious metal, businesses routinely aspire to the “gold standard”, and now even many smartphones and tablets are available in the colour. But all of this might not be enough to warrant your company choosing a brushed gold background for its employees’ pin-on badges, as we at Imagin Products can make clearer…

Gold – not always perceived well…

Gold is a culturally renowned colour, often associated with high achievement. High achievement should certainly always be in your company’s sights; however, not every individual that sees your staff wearing gold personalised badges could readily associate the colour with this. To some people, gold can seem attention-seeking, which doesn’t always have positive implications.

How numerous people could perceive brushed gold badges on your staff could depend largely on the field that your company operates in. Context is crucial, so think carefully before choosing brushed gold.

Bring a more prestigious image to your company

In many instances, however, the brushed gold badges that we can offer should bring great elegance and sophistication to the appearance of your workers. There are some workplaces, like offices and luxury hotels, where these qualities can be vital for creating the right kind of atmosphere. There’s a good reason brushed finishes are common in jewellery

It also helps that the brushed finish is, certainly in comparison to a standard finish, scratch-resistant. This means that, even if your staff are involved in hectic work where keeping an eye on their badges could be pretty far down their priority lists, you can expect the badges to continue looking great. Worn-looking badges could, after all, be mistakenly considered to represent a tired business.

Prestige, nonetheless, can come at a price… or two

One downside of a brushed gold badge is that you may not be able to order one with as elaborate a design as you’d prefer. That’s largely due to costs and mechanical limitations. If you’re particularly eager for badges with complexity in design, you should consider our option of conference badges; however, brushed gold is not an option with these badges.

Our brushed gold badges also tend to be at the higher end of the price range. For example, brushed gold is not available with our photo ID badges, which are second only to our conference badges in low starting price.

20 job roles where a name badge is vital!

We at Imagin Products are delighted to provide a range of name badges for your company’s employees in the workplace. But what companies should use staff badges? Basically: customer-facing companies. Here are many examples of jobs where such badges are crucial.

Waiter. A waiter can appear friendlier when asking a customer for their restaurant order if they do so while wearing a name badge.

Waiter’s assistant with the responsibilities of clearing and setting tables, taking dirty dishes to the dishwasher and helping waiting staff.

Healthcare professional. A doctor, nurse or medical assistant can better reassure their unwell patients when they wear friendly-looking personalised badges.

University staff. They might wear a name badge, rather than a uniform, to publicly identify as staff.

Police officer. Out on the beat, a police officer can, thanks to name badges, foster closer and warmer relationships with members of the communities that they serve.

Hotel staff, including a receptionist behind a hotel’s front desk and a caretaker who restores the former condition of rooms in preparation for the next occupants.

Staff at bed and breakfast accommodation. Key to the appeal of bed and breakfast establishments is that they can each feel like a “home from home”; name badges can therefore help make the staff even easier to get to know.

Retail cashier. Most of us regularly shop at the same places, so it can feel good to better get to know cashiers, who you will especially often come into contact with, by their names.

Flight attendant. Many of us would feel uncomfortable on flights… if it weren’t for flight attendants. Name badges further help to put people on flights at ease.

Food caterer in a restaurant, school or hospital cafeteria, or other outlet serving food.

Lifeguard. If ever they must come to the rescue, everyone will know what name to call them…

Clerk. They could sometimes face customers outside of their administrative duties.

Fitness class instructor. A name badge can prevent them having to keep re-telling their name to many individual members of the class.

Soldier, sailor or marine. In other words, a member of military personnel.

Manager. Yes, it’s not necessarily just customer-facing staff who should wear badges within your business. That’s because, as The Small Business Blog wisely states, if your company adopts name badges at all, it should adopt them for all of the staff – to give the image of consistency and reliability.

Rules of appearance in a modern work place

For any business, whether it be big or small, young or long-established, it is crucial that it makes the most positive first impression possible on each of its customers – or, indeed, potential customers. A key part of this is ensuring that all of its workers are adhering to an appropriate dress code. Here are several quick tips for what employees should or shouldn’t wear – and why.

Consider your company’s particular dress code

What is your own company’s dress code? You have probably already been educated about what it is – in which case, follow it with your own clothing choices. However, you may still have uncertainties about whether particular, more obscure items of attire – such as some accessories – would be permitted by your business. If this is indeed the case, put any concerns of yours to the relevant person at your company to prevent potentially getting into trouble.

Be unique, but for the right reasons

Sticking to your company’s prescribed dress code doesn’t necessarily mean that you can’t look unique. However, you should make sure that, in exercising your freedom of individual expression, you make yourself memorable strictly for the right reasons.

Judah Kurtz, of the Chicago-based human resources consulting firm BPI group, has recommended to workers through CNN: “Be yourself, but don’t let your appearance or behaviours detract from your selling points: your intelligence, accomplishments, strengths and experience.”

Make sure your company’s staff badges have the right look

If your company needs or wants to provide its staff with personalised badges, it should ensure that those badges have an appropriate look that ties in with the company’s overall visual identity. After all, customers might have a great desire or need to look at these badges – and, when they do, the badges can serve as an extension of the company’s marketing efforts.

We at Imagin Products would be delighted to supply personalised badges for your company’s workers. Each of the different types of badges that we offer can be easily customised with your company’s logo and colours.

unique. However, you should make sure that, in exercising your freedom of individual expression, you make yourself memorable strictly for the right reasons.

Judah Kurtz, of the Chicago-based human resources consulting firm BPI group, has recommended to workers through CNN: “Be yourself, but don’t let your appearance or behaviours detract from your selling points: your intelligence, accomplishments, strengths and experience.”

Make sure your company’s staff badges have the right look

If your company needs or wants to provide its staff with personalised badges, it should ensure that those badges have an appropriate look that ties in with the company’s overall visual identity. After all, customers might have a great desire or need to look at these badges – and, when they do, the badges can serve as an extension of the company’s marketing efforts.

We at Imagin Products would be delighted to supply personalised badges for your company’s workers. Each of the different types of badges that we offer can be easily customised with your company’s logo and colours.

Avoid clothes that look too loud

Clothing of very bright colours might look super-exciting, but that’s not necessarily what you always want to convey in a business scenario. Wearing such clothes is rather like shouting, which can obviously draw attention for the wrong reasons. A demure demeanour is often best in corporate environments, so choose demure and non-distracting colours for clothing worn there, too.