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Where to Invest Your Marketing Budget this year

online marketing

Marketing is a vital pursuit for any business seeking to more widely communicate what it offers; however, the precise ways in which your company should promote itself could still seem like something of a mystery. There’s certainly a broad choice of marketing methods available to you, but how many pounds should you put towards which ones? We’re here to help clear your confusion.

A website with a fully responsive design

In April 2015, Google updated its search algorithm to hand more authority to mobile-friendly websites in the tech giant’s search results. However, this isn’t the only reason why you need to make sure that your company’s website can be readily viewed and used across a range of smartphones and tablets. Even before Google had revealed its move, a survey had indicated that searches on mobile devices had recently, and for the first time, surpassed those on desktop computers.

Therefore, it’s a good idea for your company to turn to another that can provide it with a website the design of which can automatically adapt to displays across a range of sizes. That way, you don’t need to fret over whether your target customers are most commonly accessing the web through huge iMacs, medium-sized iPads or small iPhones; the website can accommodate them in any case.

A well-managed email marketing campaign           

Exactly because so many people now routinely use mobile devices in place of desktop machines, email marketing can prove wonderfully effective. As soon as an email arrives in a potential customer’s inbox, that person could get a notification on their smartphone and, quickly following this, load up their email app to see what exactly this new message is.

A thoroughly active social media campaign

If your business doesn’t already have a marketing person with particular expertise in using social media, it needs to invest in one. That’s because, globally, there are currently about 2.2 billion active social media users – and that figure is continuing to rise.

You could also put some money towards researching which specific social media platforms your target customers are especially partial to. This can help you to devote more of your advertising resources to channels where those people are most likely to be exposed to your promotional efforts.

A brand identity that remains highly consistent

Whatever mediums your company uses for promotional services, whether those mediums are posters, business cards, leaflets, websites or anything else, you should make sure that your company’s unique brand identity is consistent across all of them. This means not only sticking to the same logo and colours, but also communicating essentially the same core message.

Thankfully, ensuring this can be easy when it comes to the staff badges that your company uses. You can get personalised badges in any of a wide range of physical shapes and finishes when you choose to source staff badges from our company, Imagin Badges. Also, you can save lots of money when you order those badges in bulk – and you can then spend that saved cash on other marketing initiatives.